“We’re A PPC Agency With A Difference”. Every PPC agency says it. Give us this page to prove it.

Introducing Web Marketer, the PPC agency we’d want to hire ourselves. Run like an in-house team, with clear agendas and a dedication to performance.

Google paid search, display, shopping, YouTube, discovery & performance max management.

What You Won’t Get

There’s a lot wrong with the digital marketing world. Chances are, you’ve been burned by an agency before.

It doesn’t have to be like this. After seeing this happen time and time again, we realised something needed to be done.

Web Marketer was founded to put the wrongs right (there are a lot of them) and pave the way for an honest, responsible industry.

On behalf of our industry, we’d like to apologise.

Let’s set the record straight. When you work with us – you won’t get:

• Snake oil salesmen – you spend a lot of time and consideration choosing the right agency, we do the same for choosing clients. We’re precious of our reputation and if our way of working isn’t going to bring you results, we’ll let you know. And why.
• Set and forget – we check campaign performance every day, on a tight optimisation schedule. So you know you’re in safe hands.
• BS and baffled brains – our clients are all human, not robots, so jargon is banned. People who really understand their craft speak plain English.
• Yes men (or women) – our 90% confidence rule, where if we’re less than 90% confident something will work we’ll lay it all out for you so you can way up the risks.
• Any ownership issues – we never lock clients out of accounts, so if you ever leave (we hope you never will) all of the improvements we’ve made come with you.
• Doctored reports – our reports are automated straight from the source. So even if we did want to make results look better (which we don’t) – we couldn’t.
• Fluffy vanity metrics – we’re laser focused on leads and sales, you’ll never find us painting a pretty picture with metrics that don’t matter.
• Data black holes – not having tracking properly setup is inexcusable. Any holes in your conversion tracking are patched up during our setup process.
• Complacency – when you have to keep chasing for things, it feels like you may as well do the work yourself. We get that. It ends today.
• Guess work – everything we do is underpinned by your data, so it’s way more likely to deliver the goods. And we’ll know what to look for.
• Cowboys & Charlatans – it’s easy to read a few blog posts and call yourself an expert. Your PPC campaigns will be run under the watchful eye of an experienced campaign manager.
• Being passed from pillar to post – you’ll have a dedicated team. So everyone who works on your campaign will be familiar with every little nuance.
• Pressure to pump the budget – we don’t charge based on a media spend percentage, and we do have a clear process for reviewing performance. Which means we’ll only recommend a budget increase when it makes sense for you.

Our Core Values

Web Marketer was founded to shake things up in a shady industry. Honesty is the best policy – that’s just how we roll. Here are our core values:

Transparency

We’ve got nothing to hide. So we put everything on show. Know your spend down to the last penny, the number of conversions to the day and the progress to target by the week.

Integrity

We’ve got your back. The thing that matters most to us is the thing that matters most to you. And that’s progress. The stuff that moves the needle and drives your business forward.

Excellence

If you’re going to be fully transparent, you better be bloody good. We’re committed to continuous improvement – and we love what we do. When your hobby is your jobby, magic starts to happen.

How Is This PPC Agency Different?

All PPC agencies say they’re unique. So rather than just saying “we’re different”, here’s a list (we love a list):

• Services engineered to give you back as much time as possible
• Psychographic ad profiling
• Daily attention for your campaigns
• All changes logged in a centra document
• Major changes split tested before adopting
• Hourly landing page 404 error checks
• Bid strategy ladder
• Audiences, devices, time/hour of day, keywords and ads reviewed monthly
• Proprietary tried & tested optimisation frameworks
• Live reporting dashboard with 24/7 access
• The best of human & automated approaches
• Fair & transparent pricing structure
• Dedicated UK-based team
• No long term contracts
• Monthly lead/sales performance targets
• Weekly reporting
• We’ll take care of speaking to Google Reps for you
• Ad account bloat removed
• Starting list of 192 negative locations (that we customise each time)
• Starting list of over 800 negative keywords