Your ticket to profitable B2B ad campaigns
In under 15 minutes. Published fortnightly.
Your ticket to profitable B2B ad campaigns
In under 15 minutes. Published fortnightly.
MEET Your hosts
Louis Halton Davies
Recovering Graphic Designer. CRO & data nerd.
With 15+ years in performance marketing, Louis excels in helping B2B teams rethink their approach. Expect practical thinking, sharp takes, and zero patience for vanity metrics.
Maelien Halton
Science boy. Split tester. Process sympathiser.
Maelien’s background in science helps turn chaos into clean processes. Never shy of running an experiment or two, his super-power is in systematically figuring out what’s driving performance.
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What you GET
We break down the barriers of B2B advertising.
- Listen between meetings – each episode is less than 15 mins.
- Performance marketing advice you can actually implement.
- Jargon breakdown (complex subjects made simple).
If you’ve got a burning question or are facing a challenge that you’d like us to explore, let us know.
