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From Storytelling to Selling (20 Minute Talk)
“We did Facebook Ads and they didn’t work” is often a phrase that’s used when Facebook Ads have been done wrong. And usually, because it hasn’t been done strategically. Here’s how to do it right.
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Connect Your CRM to Ads: How to Track Real Lead Quality in B2B
As B2B business owners, you know the struggle of making sense of your advertising performance. In this post, I’ll unpack why B2B needs better ad tracking, what we can learn from e-commerce, and how to connect your CRM to your ads for smarter insights. Let’s dive in and cut through the noise.
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How To Cancel Google Ads: A Step-by-Step Guide
Deciding to cancel your Google Ads account is a major move affecting your digital marketing strategy. This definitive guide tackles all key considerations involved – from navigating account settings for termination to managing lingering financial and data access issues post-cancellation.
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Why is maximising the number of search ads per ad group a best practice?
In this post we give a comprehensive overview of why having three tightly themed ads is the optimal to building campaigns. We look at why tripling down on tailored variations lifts visibility, relevance and conversions without diluting data or effectiveness over time.
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How does Google Ads generate responsive search ads?
Unclear on how Google combines the best of 15 headlines and 4 descriptions to make ads that seem tailor-made for each query? This guide pulls back the curtains on the advanced tech making responsive search ads (or RSAs) pack a punch.
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