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From Storytelling to Selling (20 Minute Talk)
“We did Facebook Ads and they didn’t work” is often a phrase that’s used when Facebook Ads have been done wrong. And usually, because it hasn’t been done strategically. Here’s how to do it right.
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B2B Advertising – Why Ad Creative isn’t the NEW Targeting
Are you pouring budget into B2B paid ads but seeing lackluster leads? The problem might not be your ads, it’s likely your landing page. In episode EP004 of the B2B Performance Marketing Podcast, we dive into B2B landing page strategy, revealing how to create landing pages for paid traffic that actually convert.
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B2B Landing Page Strategy: Boost Conversions, Not Just Traffic
Are you pouring budget into B2B paid ads but seeing lackluster leads? The problem might not be your ads, it’s likely your landing page. In episode EP004 of the B2B Performance Marketing Podcast, we dive into B2B landing page strategy, revealing how to create landing pages for paid traffic that actually convert.
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B2B Marketing Attribution: Why Aren’t My Leads Adding Up?
In this episode, Louis and Maelien unpack why B2B attribution rarely adds up – and why chasing a “single source of truth” can lead you astray.
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How Consent Mode V2 Is Hiding 80% of Your Google Ads Conversions
For B2B marketers under pressure to prove ROI, tracking failures aren’t just annoying — they’re damaging. This post breaks down why Consent Mode V2 is misreporting your results, how to fix it, and how to brief your board.
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