Clearing: The Black Friday Of The University Marketing World
If a potential university student doesn’t get the A-Level results they needed for their first choice university, they can apply to a different one via Clearing. Because of this, many millions of pounds are spent on advertising. In just one day. 2019 will be the first time I haven’t been involved in over 3 years.
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Why is maximising the number of search ads per ad group a best practice?
In this post we give a comprehensive overview of why having three tightly themed ads is the optimal to building campaigns. We look at why tripling down on tailored variations lifts visibility, relevance and conversions without diluting data or effectiveness over time.
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How does Google Ads generate responsive search ads?
Unclear on how Google combines the best of 15 headlines and 4 descriptions to make ads that seem tailor-made for each query? This guide pulls back the curtains on the advanced tech making responsive search ads (or RSAs) pack a punch.
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GOOGLE ADS NEWS – Five New Ways to Steer Your Performance Max Campaigns to Success
In this months round up we take a look at a range of new Performance max campaign updates and features.
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How Do Google Display Ads Drive Results Every Day For Thousands Of Advertisers?
Struggling to drive results from your display advertising? As a robust digital channel reaching 90% of internet users, the Google Display Network delivers targeted brand awareness and lead generation when set up strategically. This guide will explore proven display advertising approaches, spotlighting real-world case studies and data-backed recommendations tailored for your specific KPIs.
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3 tailored high-impact recommendations. No obligation. Free of charge.