To start we ran our discovery process with Naked Development, where we ran through 34 questions in detail, to really understand their business and their needs.
From this we then used our discoveries to create, implement and deliver a business focused strategy across Google Ads, YouTube and Facebook, with the key challenge we faced being how we would get better quality leads than the previous agency in what’s an expensive cost per click industry.
We did this through keeping a focus on what was driving quality leads, instead of looking at all leads. How we made sure we were focusing on quality, was to clean conversions from Google Ads and Facebook Ads accounts to only the ones that were valuable to Naked development, as well as ensuring that we could link them back to the exact campaigns and keywords that were resulting in customers within their CRM.
From this, we then looked at the CRM data, and what elements resulted in quality leads to make campaign optimisations from and remove any keywords and campaigns that weren’t working, as well as doubling down on the elements that were working.